3 Social Media Myths Busted…
Social Media is so powerful, but also is somewhat mysterious to many. Why do some people have great success on social media and others post and get nothing back. I’m going to look at 3 social media myths.
Let’s start by looking at why social media exists. it was created as a way to stay connected with friends and family. it’s a way to share snippets of your daily life. But of course social media is far more than this, it is a way to market your business and products tot he entire world with little time and when you crack organic marketing no money!
You could spend years trying to study what works and what doesn’t on social media here I am sharing with you 3 myths that you can dispel today.
Myth #1: You must use every single social media platform.
Expanding your reach is certainly a goal for business owners and coaches as that yields more sales and personal clients, which equals increased income. However, the real question to ask before signing up for every platform is: where is my ideal client? Using Facebook just because it has over 1 billion users doesn’t mean those 1 billion users will find you and start purchasing. Identify your ideal client and find out where they hang out. Those are the platforms you should use.
Myth #2: Aim for every post to go viral.
It’s always fun to see a post go viral as they are usually entertaining or thought provoking but of the viral campaigns you’ve noticed recently, could you say what company sponsored them? I can’t either. Aim to provide value in your posts mixed in with some of your personality as opposed to aiming for shock or entertainment value. Your ideal client wants to learn from you so your valuable lesson will be heard and remembered long after the latest viral video fades away.
Myth #3: Having a large number of followers equals increased profits.
It sure is an ego boost to see a large number of social media followers but are these followers interacting with you? Are they liking or sharing your posts? Are they leaving comments? If not, then chances are they are not your ideal client and chances are they will never purchase one of your packages. Evaluate your own posts; it’s quite possible they’re boring and that’s the reason for no response. Be more creative with your posts and watch for audience interaction. This directs back to the need for niching down to your ideal customer. You’re not appealing to everyone; you’re appealing to a small fraction of the world’s population. Pay attention to finding that demographic and the number of engaged audience members will follow, as will the profits.
Dig deeper into your business and develop your unique social media plan by joining my Elevate program. In my homestudy membership area, you’ll receive lots modules that focus on the important steps necessary to craft a strategic social media plan. Work at your own pace; no pressure from me! Each module has thought-provoking exercises plus Action Plans to use as to do lists for making things happen in your social media world and beyond. Invest in yourself and you’ll see a change in your audience and your engagement.